Button-Mashing the Word ‘Maverick’ Wednesday, Oct 15 2008
politics 10:12 pm
First and foremost I’m a writer, or at least someone who appreciates the English language. One of the reasons I like Barack Obama is because he is so good with words. He is a masterful rhetorician and I appreciate that. He can phrase things in a delicate and precise fashion. Contrast this with John McCain’s strategies. He appears to have found a few words and phrases that draw a positive reaction, and he is going to keep using them well after the point the American people are tired of them.
As you probably assumed, I am talking about the word ‘maverick.’ It is a word sort of like rogue or scoundrel–it has powerful connotations that have very little to do with the actual definition of the word. It means ‘an unorthodox or independent-minded person.’ On the lips of John McCain and his surrogates, it means he is the political equivalent of Tom Cruise in Top Gun. It means he’s taking the fight to all the corrupt politicians in Wall Street. He’s ‘taken on his own party leadership!’ He’s a maverick!
But it’s gone beyond that. Now Sarah Palin is a maverick, too! What makes her unorthodox or independent-minded, it’s hard to say, but they’re just a couple of mavericks, apparently, going in to shake up Washington. A vote for McCain/Palin is a vote for mavericks!
Ultimately I can’t help the feeling when watching McCain or Palin speak, or reading their press releases, that if politics was a video game, McCain/Palin are button mashing. They’ve found a move that worked pretty good the first time, and they are mashing that button as hard as they possibly can.
It was a hard fight going in. McCain has never been the obvious choice to win, and was only really ahead during the post-convention bounce. He has to follow eight years of an extremely unpopular president, and a failing economy. He had to convince the American people that what they really wanted was four more years of a Republican in the White House. The maverick thing might have worked early on, even. But he needed more of a flourish. Less repeating lines. Less off the wall attacks. He needed something masterful. Brilliant rhetoric, a strategic followup to all of his maverick lines that left his opponent open and reeling.
And he tried for it, but he came off as erratic, senile, lurching from one gimmick to the next, hoping it would work for him, discarding it when it wasn’t immediately successful. Soon they were dismissed as the gimmicks they were, so he is left mashing the two buttons he knew worked: ‘call yourself a maverick’ and ‘call the other guy a terrorist.’ But button-mashing is never an effective strategy, especially once everyone knows you’re doing it.