A Retrospective on John McCain’s Campaign Sunday, Nov 9 2008
politics 10:08 am
The more reports I read from the campaign’s postmortem, the less convinced I am that John McCain really had control over his message at the end. Once he had picked Sarah Palin as his running mate and took a hard tack to the right, the campaign had entered into its final stages, with attack ads that took a turn for the nasty and a running mate who seemed to represent everything I have ever disliked about the conservative base. At that point he seemed less interested in acting like the moderate he has developed a reputation for being. It had become a campaign of gimmicks, of erratic and seemingly desperate stabs at the presidency.
Had they recognized they had lost before that point? Did they think their only chance was to hope the conservative base outnumbered Obama’s legion of supporters? Were they counting on the youth vote to be as unreliable as previously? The strategies after the conventions seemed risky. Sarah Palin seemed at once a cynical attempt to attract Hillary’s supporters, a grab to energize the Republican base, and a desperate stab at weakening Obama’s message of change by bringing someone else who can lay claim to being an agent of change.
I am not convinced that balancing act would have been possible even for a political mastermind, and I certainly don’t think Sarah Palin fits the bill. I grant her bloody, luxurious, avaricious, false, deceitful, sudden, malicious, smacking of every sin that has a name; she may even be intelligent and clever. But she is not cunning. She is a creature of gimmicks. She was also almost entirely unknown, apparently even to the McCain campaign. The convention bounce came, held for a while, then faded into an Obama lead once the public got an idea of who she was–and was less than impressed.
But I’m not really here to talk about why the campaign failed. He was taking some risks and failed. I think they got away from him at some point. He lost balance, things happened too fast, and the only choice was to run with it and hope. I can’t say it was a civil campaign at the end. But I think it is important to remember at least this much: John McCain is not a monster. His supporters are not all hateful fearmongers. Perhaps it’s time to make the attempt to make some unity happen?